Socks & Bottoms Expands to Wisconsin

Socks & Bottoms Franchising, LLC, the leader in retail novelty socks and underwear, announces the grand opening of the first-in-state new franchise location at BAYSHORE. The 1,268-square-foot storefront will be located at 440 W. Northshore Drive, next to Sur la Table.

Located in the heart of BAYSHORE, Socks & Bottoms boasts an extensive collection of stylish and comfortable socks and underwear that cater to diverse tastes and personalities.

“We’re beyond excited to introduce Socks & Bottoms to the vibrant community of Milwaukee,” said Paul Moore, Socks & Bottoms franchisee. “Our store is not just a retail space; it’s a destination for those who want to express their individuality through their wardrobe. From themed socks to trendy and comfortable underwear, Socks & Bottoms has something for everyone.”

Paul Moore and his wife Tajmah are the first franchisees of Socks & Bottoms Franchising. Paul Moore is the owner of a trucking company, and his wife Tajmah works in real estate. Owning a Socks & Bottoms Franchise Store has allowed them the opportunity to build on their current successes. Paul and Tajmah bring their passion for entrepreneurship together with their love or style to Socks & Bottoms, and they are excited about this new venture in the rapidly growing intimate apparel market.

“Socks & Bottoms is a perfect fit into our lineup of unique businesses that the entire family can enjoy,” said Mary Mokwa, senior general manager, BAYSHORE.

Socks & Bottoms, established in 2018, has several locations in Las Vegas, Nevada, including at Harrah’s Vegas Hotel and Casino, The LINQ Hotel + Experience, The Mirage Hotel and Casino, Caesars Palace Hotel and Casino, and the Grand Canal Shops at the Venetian Hotel and Casino. Socks & Bottoms also has retail storefronts at the Mall of America in Bloomington, Minnesota, and the Irvine Spectrum Center in Irvine, California.